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Bid Title: Windsor DDA Seeks Social Media Consultant
Category: Professional Services
Status: Closed

Description:

The Windsor Downtown Development Authority seeks a qualified consultant to assist in public engagement via social media channel facilitation for the year of 2023. The goal of this partnership is to increase social media presence in both quantity and quality by delivering timely information regarding projects and engaging with residents consistently. In addition, the DDA would like to expand its current social media audience and better inform readers on the actions of the Board and staff.

The DDA is looking for a consultant who can work closely with DDA Board and staff on posts relevant to current promotions, projects, or activities. The consultant would be responsible for management of the organization’s Facebook and Instagram platforms, as well as weekly engagement with a minimum number of hours allocated for engaging with followers, relevant hashtags, and potential clients. The consultant would be expected to develop original content by compiling photos, videos, or other media into informative posts. Due to the governmental status of the DDA, the consultant must be able to navigate sensitive topics and coordinate responses to such topics with DDA Board and staff.

Publication Date/Time:
11/14/2022 8:00 AM
Closing Date/Time:
12/2/2022 5:00 PM
Submittal Information:
Josh Olhava, DDA Executive Director
Contact Person:
Questions regarding the RFP should be directed to:
Josh Olhava, DDA Executive Director
[email protected] and [email protected]
Qualifications:
Additional information included on the attached pdf.
1. Briefly audit our channels and tell us 3 areas of opportunity and/or improvement.
2. What is one (1) trend or larger opportunity we should consider in the next year based on this audit and our business objectives?
3. Tell us about a client most like ours that you drove results for. How did you connect social performance results to business metrics that resonated with their leadership team?
4. With a budget not to exceed $20,000 for 2023, what social media efforts would you prioritize to maximize our ability to drive our organizations goals?
5. Fast forward a year from now – what metrics, KPIs or anticipated results would you have to showcase the value of this partnership?
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