The Town of Windsor has allocated funds to support an Economic Development Marketing Assistance Program. Financial reimbursement up to $1,000 will be awarded on a first-come, first-served basis to Windsor licensed businesses for the purpose of retaining help from a marketing consultant and / or to be used directly toward advertising. Reimbursement funding can be used to support existing efforts or new ones; program participation is based on eligibility and must be used to support marketing efforts. Those who have multiple licensed Windsor based businesses will be able to apply for as many grants as they have licenses. Qualified businesses will receive a confirmation email when their application is approved. Businesses that participated in the first round of funding which ran from June 1, 2020 through July 31, 2020 are encouraged to apply again, as are businesses who want to take advantage of the funding program for the first time.
Take a brief moment to fill out this application. Your responses will help the Town of Windsor provide you with appropriate contacts / professionals to help you with your marketing needs.
I have an existing business that is in good standing with the Town of Windsor. My business is licensed with the Town of Windsor and it has suffered a negative financial impact due to COVID-19.
My business is physically located in Windsor, Colorado.
Provide additional information about your current business communication practices.
Take a moment to think about your customer's experience with your business. Can your phone line handle multiple calls if customers try to order a product or inquire about a service by phone? If a customer comes to your business's door, are your hours of operation and web address visible? What are some ways you can use this grant to improve your customer experience? (Answer in the field above.)
Websites that include information on how a business is keeping customers safe during the COVID-19 pandemic has shown useful when customers choose which businesses to support. Do you use your website to communicate your COVID-19 response to customers? If so, please take a moment to tell us more. You can also use this space to explain any tools you would like to incorporate into your website that you currently don't use.
Tell us a little about your ability to update your website. Do you work with an established provider to update your website or is that something you control in-house?
To test how well your website is optimized, enter a key term that customers might search on Google to find your businesses. Try this for a few key terms and then answer the following.
Take a moment to search your specific business name in Google, Bing and on Apple Maps. Does your business information populate? Is the information correct for your business?
How familiar are you with online advertising in general? Have you used Google AdWords to promote your business? Have you ever placed an advertisement on YouTube? Are there other forms of digital advertising you use to reach regional consumers? Are you interested in learning more about this? Why?
Do you need help accessing direct mail opportunities? Do you want to learn more about local and regional advertising with print publications? Is there a source of print communications you currently do not use but would like to use in the future? Tell us more.
Choose one of the following options.
For applicants who did not participate in the June-July round of this program, we are trying to streamline the reimbursement process. Please upload a current W9 for your the business that will receive your reimbursement.
The Town of Windsor Economic Development team has a vested interest in the success of our local businesses. Additional information about COVID-related financial and training-based support are located on our website at https://www.windsorgov.com/1262/Emergency-Business-Assistance. For more information about the department, visit https://www.windsorgov.com/1235/Economic-Development.
By checking the "I agree" box below, you agree and acknowledge that 1) your application will not be signed in the sense of a traditional paper document, 2) by signing in this alternate manner, you authorize your electronic signature to be valid and binding upon you to the same force and effect as a handwritten signature, and 3) you may still be required to provide a traditional signature at a later date.
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