The Town of Windsor is partnering with Nosh Northern Colorado, a regional food delivery service, in an effort to help Windsor businesses better serve their customers in a pandemic market. Windsor restaurants interested in participating will be able to offer their customers food delivery service without having to take a large cut of profits that are typically associated with national food delivery services. This offer is available to interested businesses through 2021, or until COVID-19 indoor dining restrictions are lifted, the town dedicated funds for the program are exhausted or either party terminates the contract.
Town Commitment to Local Business
Windsor’s Economic Development team values local businesses and has been busy working the last 10 months to provide over 17 different assistance programs to businesses. The Town has worked to provide accurate information, helpful resources and programs financially backed by the CARES Act and town funds to support businesses during this difficult time. In 2020, the town used CARES Act funding to invest over $100,000 by offering two rounds of marketing grants to Windsor licensed businesses. Eligible businesses could use these funds for advertising, print fulfillment or to utilize services from a professional marketing consultant. Additionally, the Town of Windsor offered businesses the opportunity to defer sales tax and secured Cares Act funding to provide restaurants with outdoor heaters, fuel and outdoor seating areas. In 2021, Windsor also offered municipal-level administration of Senate Bill 20B-001 funding and through a joint partnership with Greeley and Evans, offered to administer the 5 Star Program to interested businesses.
“Our local businesses are crucial to our community,” Windsor Economic Development Director Stacy Miller said. “We want to continue to support them however we can and protect Windsor’s economy.”
Throughout 2020, Windsor’s Economic Development Team hosted sector-specific virtual meetings to learn how they could better serve local businesses dealing with an onset of serious and unique challenges impacting their daily operations. One concern that came up for food service businesses was how to meet the increasing demand of delivery while balancing the cost and resources needed to organize delivery services. The town’s partnership with Nosh Northern Colorado is designed to meet that need.
What Should Businesses Expect?
At the time of the February 2, 2021 program launch, the Town of Windsor will subsidize all restaurant-side service fees associated with the Nosh delivery service, Mondays through Wednesdays, for food service businesses interested in using the application. Businesses can continue to use the service from Thursday through Sunday with a 15% charge for commission.
With many apps charging restaurants 30% commission, or greater, the Economic Development team is hoping to make business participation in a delivery service more feasible.
The team will be closely monitoring the program and may choose to expand the program and offer additional financial support from the town. Businesses are able to turn on and turn off the app to control when they would like to participate. Nosh provides an easy user-friendly experience for customers looking to order takeout or delivery online and completely manages all details regarding a safe delivery. Nosh handles driver training, insurance and management and their drivers are contracted to follow health protocols.
“At the end of the day, we are gauging the success of all of these initiatives by one metric: are we doing everything that we can to ensure the businesses that are here today are going to be here a year from now,” said Town Manager Shane Hale.
Any licensed Windsor restaurant and coffeeshop can participate in the Nosh Food Delivery Service Program, even if they have an existing contract with the service. Businesses already working with a third-party service can also choose to add the Nosh delivery option.
Windsor’s Dining Options Under Current COVID-19 Restrictions
Indoor and Outdoor Dining: As of February 1, 2021 in Windsor, restaurants are able to operate at 25% in-indoor capacity. Concerned about indoor capacity? There’s nothing wrong with calling ahead. To expand outdoor eating options, Windsor worked with the Windsor Downtown Development Authority to provide cozy outdoor shelters that offer warmth and privacy for in-person dining. We’ve also stocked many local eateries with outdoor tables, propane and heaters that offer additional warmth because even though it’s the sunshine state, there’s no guarantee there will be a 60 degree or higher day in February.
Phone-in or Online Ordering: At this point, most if not all local restaurants will gladly take your order over the phone for pick-up. Most if not all local restaurants have posted menus online and some have an option to order food online for curbside pick-up.
Food Delivery Service Options: In Windsor, there are 3 delivery service options:
Self-Managed Delivery Service - Drivers work, are paid and are managed by the establishment. The overhead cost and employee management is 100% carried by the establishment.
Contract-Based Delivery Service - Drivers work, are paid and managed by a third party source such as Door Dash, GrubHub or Uber Eats. Overhead costs vary per service provider and can be as high as 30%.
Temporary Relief Contract-Based Program Subsidized by the Town – Drivers work, are paid and managed by Nosh Northern Colorado. The Town of Windsor caps establishment overhead costs to 15% of gross receipts and subsidizes the program. Third party delivery services can participate but must agree to Windsor’s terms of service.
Helping Customers Choose Local
By partnering with Nosh Northern Colorado, the Town of Windsor is helping make it easier to bring home the local favorites that otherwise might not have delivery service or online ordering as an option.
Ordering through Nosh is straight forward with easy to access menus, clearly marked prices and a place to leave comments. Customers ordering through Nosh Northern Colorado will be asked to make a website account and will receive order updates. For more information, view the frequently asked question section at noconosh.com.
Business owners are encouraged to contact Business Development Specialist Jill Young at 970-674-2446 or at firstname.lastname@example.org with questions.
For additional business information and resources, visit https://www.windsorgov.com/1262/Emergency-Business-Assistance.